webdesign / layout

Basic layout and usability

Technology development and increasing access to the internet is bringing Your costumer closer and potentially only one click away from you, but it does re-define the concept of time.

Your potential costumer is impatient, is able to compare huge amounts of information in a very short time, and is not prepared to spend time on products/pages that are not well known nor visually interesting.

Web page design is a process that starts with conceptualization, planning, setting goals, defining resources and what you would like to be presented.

A good designer has to respect the usability rules, using logical navigation for ease of use and capturing the essence of your message, by presenting it effectively through visual and textual appearance.

A Good web designer has to be able to work within these boundaries whilst creating an individual style for each and every presentation.

Even working within the boundaries of usability whilst ensuring the design is interesting and individual there is a huge amount of scope for achieving just what you want. Let us show you.

Flash, animation, micro sites, banners

If you want your site to look consistent and be visible on individual computers and browsers

If your primary goal is to convince potential customer they have landed on the right address, particularly costumers that you have reached through classical advertising methods.

The appropriate tool for you might be Adobe flash TM, the most advanced tool in the area of animation, sound, movie or online games and for creating banners.

Once created, your flash presentation could also be used as a corporate presentation on CD.

The most effective use of flash is in building sites, called micro sites.

Flash is a dynamic way of advertising on your website, and is a very effective method for drawing attention to particular campaigns, special offers or new products you want to offer. It also makes your presentation more interesting and varied with design and content focussed on your target audience.

Realise the potential of online campaigns.

Unlike text ads, a well designed banner advert can bring more customers to your site. It has been said that banner advertising is not cost effective. However this is only true of innefective banner advertising. For any banner campaign to generate good results through a large number of clicks, the first rule that must be applied is KISS (Keep it short and simple). It is pointless to attempt to describe everything in the banner ad. The ad must have a slogan that attracts interest. The ad might not tell the whole story about the offer but it should not be misleading. Any photos, graphics and animation used have to arouse curiosity.

The design of the banner must incorporate elements that appeal to the target group and is the only aspect that might not entirely fit with the overall design aspect.

If you wish to drive more traffic to sites through banner campaigns, we will offer tailor-made solutions.